Founder and Designer at homeowner HQ Chelsey Morphy

hi i’m Chelsey

architectural designer
turned home coach

Construction trades spend years perfecting their craft and improving their processes with each project. What about homeowners? 

It’s safe to say no one expects you to know what you’re doing — and that’s okay, but that’s where you can be taken advantage of, following with blind faith or having unrealistic expectations causing tension and separation between you and your team.

You’re standing at the threshold of your largest investment — your dream home. You’re a smart, ambitious person with a vision for your forever home, yet the path ahead seems riddled with uncertainties. The stress, the decisions, the overwhelm,  unsure of where to start or who to trust. It's a landscape filled with potential, but also pitfalls.

sound familiar?

Imagine if you could embark on your journey with the same clarity and confidence as the professionals?

architectural designer and home consultant

With nearly 20 years in architectural design, I've spent my career crafting homes that connect with people's dreams and lifestyle.

But guess what?

I'm not just an expert in blueprints; I'm currently in the trenches with you, navigating my own custom new home estate on 15 acres.

Yep, you heard it right. I'm right there with you, experiencing firsthand the exhilaration, the stress, and the sheer excitement of turning a vision into reality.

The truth is, I get what it's like to stand at the intersection of dreams and budgets, to feel the weight of decisions, the nervousness of hiring the ‘right’ professional, and to balance creativity with practicality.

We want you to have fun & enjoy the process. Which is not what most homeowners can say…

  • 12% of couples admit to considering separation or divorce during a home project

    - Houzz Survey conducted July 2013

  • Psst...

    But that was nearly 10 years ago. We suspect those
    numbers have increased significantly over the years

  • Home Improvement scams placed number 4 on the list of Top 10 Riskiest Scams across Canada

    - BBB Risk Index

  • 44% of home projects went over budget (and spent an average of 38% more than planned).

    - Porch

that’s where we come in

We created Homeowner HQ to help change the way we do new homes and renovations

It’s time for homeowners to know when they’re being taken advantage of, communicate openly and freely with their team, understand their budget, transform their experience, and so much more.

Homeowner HQ™ isn't just private consulting and a platform — it's my passion project born out of this shared experience and given from both the homeowner and the professional perspective. We’re your middle man, your Google, and your network of peers. The team in your back pocket and not on your payroll. And we're here to fill the gaps, providing you with the knowledge and understanding to turn your distant vision into a tangible reality. Get someone on your team who cares as much about the homeowner as we do.

Together, let's enjoy the process and get you the home (and process) you deserve.

AS SEEN IN

about our team | Homeowner HQ | Chelsey Morphy

chelsey morphy

ARCHITECTURAL DESIGNER, COACH & COFFEE CONNOISSEUR

Grew up on her fathers job sites, building upwards of 13,000 square foot estates, before starting her own business Potts Design & Co. in 2006 working with hundreds of homeowners and industry professionals, like developers, inspectors, engineers, contractors, project managers, interior designers, and more, including her spouse, a civil contractor.

After 15+ years, 200+ projects and a feature on HGTV, Chelsey, her family, and her parents began developing 2 homes and a barn on a 15 acre estate (at least it will be an estate when she’s done with it!).

While we are industry professionals, we’ve also gone through the process ourselves for the first-time and the 5th, with a trusted team and with a new-to-us team. We have been where you are and done it all. The permits, re-zoning, variances, budgeting, being ghosted, (almost) taken advantage of, building during a pandemic, and more.


LOCATED ON Vancouver Island | COFFEE ORDER Latte | ON REPEAT Classic Rock

The Team

Homeowner HQ | Chelsey Morphy | Potts Design | Chelsey Potts

CHELSEY

2x Founder, Architectural Designer, and your Online Coach

200+ Projects since 2006

Homeowner HQ | Troy Morphy | Howe Sound Excavating

TROY

Civil Contractor, Machine Operator and Hardscape / Rock Wall Artist

100+ Projects since 2000

Homeowner HQ | Wayne Potts

WAYNE

Retired Contractor, Carpenter, Boat Builder and Wood-Working Pro

400+ Projects since 1972

@hey_homeowner

BRINGING A BIT OF JOY TO YOUR SCROLL